Getting burned with Google Adwords
Wow. Talk about getting burned with Google and not doing enough research before taking the plunge into search engine marketing. Word to the wise – turn off Content Network when advertising with Google. Another word: turn off mobile. You will get empty and crappy clicks and you will get them FAST.
I’m not sure I can blame Google for trying to wrap a beast of a product into a simple interface and I’m sure
Mobile giving doesn’t REALLY work and here’s why
With the recent and quite misfortunate event of the Haiti earthquake, we witnessed the immediate adoption of “mobile giving” – that is, making a donation via your mobile phone. For those unfamiliar with this process, a mobile user (usually on a post-paid mobile plan), can send a “keyword” such as QUAKE as a text/SMS message to a “shortcode” (a 5 to 6 digit number) which then sends back an SMS with the details of the
