Getting burned with Google Adwords
Wow. Talk about getting burned with Google and not doing enough research before taking the plunge into search engine marketing. Word to the wise – turn off Content Network when advertising with Google. Another word: turn off mobile. You will get empty and crappy clicks and you will get them FAST.
I’m not sure I can blame Google for trying to wrap a beast of a product into a simple interface and I’m sure they’ve tried their best. But, man oh man one wrong checkbox and you could get screwed.
You might say “well, that’s why you have daily budgets!” That would be true except that when you have a small budget paired with ads being shown evenly through the day, you have a different sort of problem.
Excuse me while I go heal myself.
About this entry
You’re currently reading “Getting burned with Google Adwords,” an entry on The Soapbox
- Published:
- 02.07.10 / 6am
- Category:
- Annoyances, Other Stuff

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